Ford Motor Company v. Lonon

The plaintiff, a farmer, needed a large tractor which would carry a four row planter and cultivator, and which would have live power take-off and other specific features. Since he had used tractors manufactured by the. defendant Ford Motor Company almost exclusively in the past and found them satisfactory, he visited the Ford dealerships in Brownsville and in Jackson. At each of these places he obtained sales literature in the form .of a brochure describing a series of Ford tractors, with a picture of a Ford tractor on it. He took this sales literature with him, and testified that he read…