Sally Beauty Company v. Beautyco Inc.

MURPHY, Circuit Judge.

I. INTRODUCTION

Sally Beauty Co., Inc. (“Sally Beauty”) and Marianna Imports, Inc. (“Marianna”), collectively “Plaintiffs,” sued Beautyco, Inc. (“Beautyco”) for trademark infringement, trade dress infringement, and false advertising. Beautyco markets a line of hair care products under the trade name GENERIX, which the Plaintiffs claim infringes the trademark and trade dress of their competing line of hair care products called Generic Value Products. The district court granted summary judgment to Beautyco on the Plaintiffs’ claims. The court also granted summary judgment…