Treiber & Straub, Inc. v. United Parcel Service, Inc.

WOOD, Circuit Judge.

Treiber & Straub, Inc. (“Treiber”), a fine-jewelry store in Wisconsin, needed to return a diamond ring to a California jewelry wholesaler. It turned to United Parcel Service, the world’s largest package delivery company and, using the UPS website, it arranged to send the package via “Next Day Air.” As part of the transaction, it purchased $50,000 in insurance, the maximum permitted.

The ring was worth more than double that $50,000 limit — a fact that gave rise to Treiber’s problems here after UPS lost the package. Treiber reimbursed the wholesaler for the full loss and then…