Meridian Star v. Kay

This action was brought by the mercantile firm, Kay’s, seeking damages for the alleged negligence of the appellant newspaper in allowing a price error to be published in an advertisement. Prom a verdict and judgment for the plaintiff in the sum of $4,000, the newspaper appeals.

On December 5, 1946, Kay’s ran an advertisement in the paper, of the tenor following “Kay’s Pre-Xmas Clearance of Coats, Suits, Dresses. 25% off. Pur coats included. Your opportunity for Real Savings.” It requested appellant to insert on December 15th the advertisement in substantially the same form, using a larger…