Louis Vuitton Malletier, S.A. v. My Other Bag, Inc.

OPINION AND ORDER

JESSE M. FURMAN, United States District Judge:

Defendant My Other Bag, Inc. (“MOB”) sells simple canvas tote bags with the text “My Other Bag ...” on one side and drawings meant to evoke iconic handbags by luxury designers, such as Louis Vuitton, Chanel, and Fendi, on the other. MOB’s totes — indeed, its very name- — are a play on the classic “my other car ...” novelty bumper stickers, which can be seen on inexpensive, beat up cars across the country informing passersby — with tongue firmly in cheek — that the driver’s “other car” is a Mercedes (or some other luxury car…