S C M Corporation v. Royal McBee Corporation

I would affirm. While consumers might be confused as to the source of some goods concurrently sold under the trademarks ELECTRA and ELEC-TRESS, I do not believe this would be the case when the goods are electric typewriters. Fort Howard Paper Co. v. Gulf States Paper Corp., 376 F.2d 904, 54 CCPA 1375 (1967); E. L. Bruce Co. v. American Termicide Co., 285 F.2d 462, 48 CCPA 762 (1960). Furthermore, electric typewriters are so expensive and purchased so infrequently as to assure that considerable care will be exercised in their selection with attention to who made them. It does not appear to me…