Weatherholt v. Howard

1. In a suit to recover damages for the publication of a libel, while the publication in terms designated a certain named company, it was competent for the plaintiff, under proper allegations by way of innuendo, to show that he formerly owned and did business under the name of the company designated, that this was a trade-name of which the plaintiff’s individual name was a component part, and that the statements alleged to be libelous in fact referred to the plaintiff and imputed insolvency to .him.

2. The fact that the plaintiff, who at one time was doing business under a trade-name of which…