Jarrow Formulas, Inc. v. Nutrition Now, Inc.
Court of Appeals for the Ninth Circuit
1Opinion of the Court
O’SCANNLAIN, Circuit Judge.
We must decide whether laches bars a manufacturer of nutritional supplements from suing its competitor for false advertising under the Lanham' Act when the analogous state statute of limitations period has expired.
Nutrition Now, Inc. (“Nutrition Now”) distributes PB8, a popular probiotic nutritional supplement designed to aid digestion. Since initial distribution in 1985, Nutrition Now has made three central claims. First, PB8 contains fourteen billion “good” bacteria per capsule. Second, PB8 contains eight different types of bacteria. Third, PB8 does not require…
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