Reiter Oldsmobile, Inc. v. General Motors Corp.

The plaintiff (Reiter) sought to enjoin the grant of a franchise by General Motors Corporation (GMC) to Tober Foreign Motors, Inc. (Tober), in the market area served by Reiter. The complaint proceeded on the theory that the grant of a competitive motor vehicle franchise without the current franchisee’s prior approval violated G. L. c. 93B, §§ 3 and 4, and therefore was an unfair method of competition and an unfair or deceptive act or practice within the meaning of G. L. c. 93A, § 2. Reiter sought relief only under § 11 of c. 93A, and not the remedial provisions of c. 93B. We hold that the…