Dependable Sales & Serv., Inc. v. TrueCar, Inc.

CASTEL, U.S.D.J.

Plaintiffs are 108 individual automobile dealerships. They are located throughout the United States and sell cars made by a range of different manufacturers, including Audi, Buick, Chrysler, Ford, Hyundai, Porsche, Subaru, Toyota and others. Each plaintiff asserts that it was injured when defendant TrueCar, Inc. ("TrueCar") ran advertisements that falsely promised consumers a "no-haggle," no-negotiation car-buying experience, thus diverting business from the plaintiff dealers to TrueCar-affiliated dealers. Plaintiffs contend that, in truth, consumers who arrived at…