LAWRENCE STOREY, — v. CELLO HOLDINGS, L.L.C., CELLO MUSIC AND FILM SYSTEMS, INC., — HERRICK, FEINSTEIN LLP AND ODIN, FELDMAN & PITTLEMAN, P.C.

SOTOMAYOR, Circuit Judge.

Broadly framed, this appeal implicates the contentious and ongoing conflict between trademark rights-holders and Internet domain-name registrants. Where the former seek to prevent consumer confusion by policing others’ use of the trademarks that identify their goods, services or identities, the latter have acquired rights in domain names, which may be identical or confusingly similar to trademarks, through a first-come, first-serve process that does not consider trademark rights. Plaintiff-appellee Lawrence Sto-rey seeks a declaration that his use of the domain name…