Legal Opinion
Bridge & Post, Inc. v. Verizon Commc'ns, Inc.
District Court, E.D. Virginia
Decided March 15, 2018No. Civil Action No. 3:17–cv–094–JAG; Civil Action No. 3:17–cv–710–JAGPublishedCited by 4 opinions
1Opinion of the Court
John A. Gibney, Jr., United States District Judge
This case involves technology that helps businesses pry into peoples' personal preferences and privacy. Advertisers use targeted marketing techniques to place advertisements in places likely to reach interested consumers. For example, advertisers for pizza buy commercials during football games and advertisers for diapers buy ads in parenting magazines. This time-tested technique has migrated to the internet, where advertisers have used cookies, which track a user's internet browsing, to tailor advertisements to a person's interests based on…
2Cases cited20 opinions
- Ashcroft v. IqbalSupreme Court of the United States · 2009
- Bell Atlantic Corp. v. TwomblySupreme Court of the United States · 2007
- Edwards v. City of GoldsboroCourt of Appeals for the Fourth Circuit · 1999
- Republican Party of North Carolina v. MartinCourt of Appeals for the Fourth Circuit · 1992
- Nemet Chevrolet, Ltd. v. Consumeraffairs. Com, Inc.Court of Appeals for the Fourth Circuit · 2009
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3Cited by4 opinions
- BoardActive Corporation v. Foursquare Labs, Inc.District Court, D. Delaware · 2023
- Bridge and Post, Inc. v. Verizon Communications, Inc.Court of Appeals for the Federal Circuit · 2019
- Torus Ventures LLC v. Cawley Partners, LLCDistrict Court, E.D. Texas · 2025
- Torus Ventures LLC v. Dallas Capital Bank, N.A.District Court, E.D. Texas · 2025