Legal Opinion

Loula v. Snap-On Tools Corp.

Court of Appeals of Wisconsin

Decided March 2, 1993No. 92-1518PublishedCited by 21 opinions

1Opinion of the CourtLaRQCQUE, J.

Snap-On Tools Corporation appeals a judgment awarding Arnold Loula damages in an intentional misrepresentation action. The jury found that Snap-On intentionally made four misrepresentations during Loula's recruitment process: (1) Loula would make as much money as doctors or lawyers; (2) Loula did not have to be a salesperson because the tools would sell themselves; (3) a Snap-On dealership is a no-risk proposition; and (4) Snap-On territories are all the same. We conclude that the four representations are merely expressions of puffery and are inactionable as a matter of law. Therefore, we…

2Cases cited6 opinions

  1. Al Vaughn, Marjorie Vaughn, Algon Corporation and Springfield Drive-Ins, Inc. v. General Foods Corporation and Burger Chef Systems, Inc.Court of Appeals for the Seventh Circuit · 1986
  2. State v. American TV & Appliance of Madison, Inc.Wisconsin Supreme Court · 1988
  3. Ritchie v. ClappierCourt of Appeals of Wisconsin · 1982
  4. Consolidated Papers, Inc. v. Dorr-Oliver, Inc.Court of Appeals of Wisconsin · 1989
  5. Ballenger v. Door CountyCourt of Appeals of Wisconsin · 1986

1 more not listed; retrieve them via the Exa API.

3Cited by21 opinions

  1. Tietsworth v. Harley-Davidson, Inc.Wisconsin Supreme Court · 2004
  2. All-Tech Telecom, Inc. v. Amway CorporationCourt of Appeals for the Seventh Circuit · 1999
  3. Kary v. Prudential Insurance Co. of AmericaNorth Dakota Supreme Court · 1996
  4. Bilharz v. First Interstate Bank of WisconsinCourt of Appeals for the Seventh Circuit · 1996
  5. Slane v. EmotoDistrict Court, W.D. Wisconsin · 2008

16 more not listed; retrieve them via the Exa API.

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