Mark Seitman & Associates, Inc. v. R.J. Reynolds Tobacco Co.
Court of Appeals for the Eleventh Circuit
1Opinion of the Court
TJOFLAT, Circuit Judge:
In this diversity case, Mark Seitman & Associates, Inc. sued R.J. Reynolds Tobacco Co., Inc. for breach of contract. The jury returned a verdict for Seitman in the amount of $1,831,525. The district court denied Reynolds’ posttrial motions and awarded prejudgment interest. Reynolds appeals, raising several issues. We affirm in part and reverse in part.
I
In July 1982, R.J. Reynolds Tobacco Co., Inc. entered into a contract with Mark Seit-man & Associates, Inc., pursuant to which Reynolds agreed to sponsor a weekly sports tabloid Seitman proposed to publish during the…
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