Federal Trade Commission v. Direct Marketing Concepts, Inc.

MEMORANDUM AND ORDER

O’TOOLE, District Judge.

The Federal Trade Commission (“FTC”) brought this action to remedy violations by the defendants of sections 5(a) and 12 of the Federal Trade Commission Act (“FTC Act”), 15 U.S.C. §§ 45, 52, in connection with the production and dissemination of two “infomercials” — one marketing a prod uct known as “Coral Calcium Daily” (“Coral Calcium”) and the other marketing a product known as “Supreme Greens with MSM” (“Supreme Greens”). All substantive liability questions were previously resolved essentially in the FTC’s favor on its motion for summary judgment…