Comerica Inc. v. Fifth Third Bankcorp

DECISION 1

COHN, District Judge,

TABLE OF CONTENTS

I. Introduction.560

A. Background.560

B. The Preliminary Injunction.560

C. The Dissolution of the Injunction.561

D. Decision.561

II. The Trial.561

A. The Witnesses .561

B. The Exhibits.562

C. A Difficulty.563

D. Post-Trial.563

III.The Positions of the Parties Ol Oi Ol

A. Comerica. Ol Oi Ol

B. Fifth Third. Ol Oi Ol

IV. Initial Findings. 565

V. Analysis.567

A. Trademark Law Generally.567

B. Ownership and Continuous Use of the Mark .567

C. Distinctiveness and Corresponding Protection.567

D. Likelihood of Confusion.568

E. Likelihood of Confusion Factors.569

1. Strength…