Wrench LLC v. Taco Bell Corp.

OPINION

QUIST, District Judge.

This ease is about two dogs: Gidget, a live female Chihuahua who stars in Defendant, Taco Bell Corp.’s (“Taco Bell”), popular television commercials as the suave male Chihuahua with a taste for Taco Bell food and known for the line, “Yo quiero Taco Bell” (“I want some Taco Bell”), and “Psycho Chihuahua,” Plaintiffs’ caricature of a feisty, edgy, confident Chihuahua with a big dog’s attitude. The question at the bottom of this dispute is whether Taco Bell’s live Chihuahua is Psycho Chihuahua incarnate. Plaintiffs contend that Taco Bell used their ideas based on…