Seale-Lily Ice Cream Co. v. Buck

Natalie Buck, a minor fourteen years of age, brought suit to recover the sum of $100 as a prize alleged to have been won by her in a merchandising plan inaugurated and conducted by the Seale-Lily Ice Cream Company. This plan, of which widespread notice was given to the public, was as follows: Any person who visited either of the two stores of defendant in the City of Vicksburg was allowed to register his name and address and upon any visit to either store was allowed to receive a ticket stamped with the date of such visit. It was not a condition that the visitor make any purchase.

The form of…