Bottom Line Associates, Inc. v. International Data Group, Inc.

In late 1980, International Data Group, Inc. (IDG), decided to produce and broadcast in thirteen geographical markets throughout the country a series of television programs based on the general use of computers. It entered into negotiations with Bottom Line Associates, Inc., doing business as Singer Media Services, Inc. (Singer), a firm that specialized in the purchase of time on television stations. On February 9, 1981, the parties executed a contract, and Singer subsequently set about arranging for the purchase of television time in the various markets. It advised IDG almost daily of the…