Norwich Pharmacal Company v. Sterling Drug, Inc.
Court of Appeals for the Second Circuit
1Opinion of the Court
MOORE, Circuit Judge.
Plaintiff, a New York corporation, and defendant, a Delaware corporation, both engage in the manufacture of drugs and pharmaceutical products. For several years, plaintiff has marketed a pink liquid preparation, “Pepto-Bismol,” designed to remedy minor stomach disorders. With the aid of extensive advertising, the sales of Pepto-Bismol have steadily increased; by 1955 plaintiff’s product was nationally recognized and was undoubtedly the leader in the field of stomach assuagement. Defendant in 1955 introduced a comparable proprietary medicine, “Pepsamar,” which was…
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