Sarco Creek Ranch v. Greeson

MEMORANDUM AND ORDER

GREGG COSTA, Circuit Judge.*

Sarco Creek is an unassuming stream that runs intermittently through coastal prairie terrain in southern Goliad County. Two ranches along the stream call themselves&emdash;not surprisingly-&emdash;“Sarco Creek Ranch.” Plaintiff is the only one with a trademark for “Sarco Creek Ranch” and seeks a preliminary injunction to enforce the exclusive right to that name that a valid trademark would bestow. Defendants argue, however, that the trademark is invalid because “Sarco Creek” is primarily geographically descriptive.

In naming the ranches after the…