Brody v. Cohen

Sloane, J.,

Plaintiffs aver as follows:

They registered the name “Boytog” as a fictitious name, under the act,1 on April 11,1945, and since that time have been dealing in boys’ clothing of all types, at wholesale and retail, at 704 South Street, Philadelphia. They have used the name on their letterheads, vouchers, price lists, and in all their advertising matter; they have spent large sums of money in advertising and building up their business carried on under that name. The trade name has thereby become known in the Philadelphia area and has acquired a secondary meaning identifying plaintiffs’…