Umpqua Broccoli Exchange v. Um-Qua Valley Broccoli Growers

Plaintiff maintains that by reason of the fact that it first adopted the name “Umpqua Broccoli Exchange” as its corporate name and had built up a good reputation under such name the defendant should be enjoined from using as its corporate name any name similar to plaintiffs; that the use of the name so similar to plaintiff by defendant amounts to a piracy of plaintiff’s name in business; that it is a fraud upon the plaintiff and is unfair competition. Defendant maintains there is no such similarity between the names “Umpqua Broccoli Exchange” and “Um-Qua Valley Broccoli Growers” as to justify…