POPA v. HARRIET CARTER GIFTS, INC.

IN THE UNITED STATES DISTRICT COURT FOR THE WESTERN DISTRICT OF PENNSYLVANNIA ASHLEY POPA, Plaintiff, Civil Action No. 2:19-cv-00450-WSS V. Hon. William S. Stickman IV HARRIET CARTER GIFTS, INC. et al., Defendants. MEMORANDUM OPINION WILLIAM S. STICKMAN IV, District Judge Since the advent of online behavioral advertising (“OBA”) in the late 1990s, businesses have become increasingly adept at tracking users visiting their websites. E.g., Symposium, Vincent Toubiana et al., Adnostic: Privacy Preserving Targeted Advertising, NETWORK AND DISTRIBUTED SYSTEM SECURITY SYMPOSIUM 1, 1 (2010),…