Blue Ribbon Feed Company, Inc., Cross-Appellant v. Farmers Union Central Exchange, Inc., Cross-Appellee
Court of Appeals for the Seventh Circuit
1Opinion of the Court
PELL, Circuit Judge.
In this diversity case, Farmers Union Central Exchange, Inc. (CENEX) appeals from the judgment of the district court granting Blue Ribbon Feed Company, Inc. (BRF) monetary and injunctive relief under Wisconsin law for trade name infringement. BRF cross-appeals, contending that the monetary and injunctive relief are inadequate redress.
I. FACTS
The background of this dispute starts in the year 1951, when the Sather family purchased the Doughboy farm products retail store in New Richmond, Wisconsin. The Sathers changed the name of the store to Blue Ribbon Feed Company and…
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