Legal Opinion

Anheuser-Busch Incorporated v. The Stroh Brewery Company

Court of Appeals for the Eighth Circuit

Decided December 5, 1984No. 84-1714PublishedCited by 56 opinions

1Opinion of the Court

JOHN R. GIBSON, Circuit Judge.

Whether “LA” is a protectible trademark for a low alcohol beer marketed by Anheuser-Busch Incorporated is the issue before us. Following Anheuser-Busch’s introduction of its product, the Stroh Brewery Company introduced “Schaefer LA,” also a low alcohol beer. An action to enjoin Stroh’s use of LA followed. The district court, 587 F.Supp. 330,1 finding that the term LA was suggestive in that it required some imagination to connect it with the product and, accordingly, was a protectible trademark, issued a permanent injunction. On appeal, Stroh argues that as a…

2Cases cited28 opinions

  1. Abercrombie & Fitch Company v. Hunting World, IncorporatedCourt of Appeals for the Second Circuit · 1976
  2. Union Carbide Corporation v. Ever-Ready Incorporated, a Corporation, and Mark Gilbert, an IndividualCourt of Appeals for the Seventh Circuit · 1976
  3. Mishawaka Rubber & Woolen Manufacturing Co. v. S. S. Kresge Co.Supreme Court of the United States · 1942
  4. James Burrough Limited and Kobrand Corporation v. Sign of the Beefeater, Inc., and Montgomery Ward & Co., IncorporatedCourt of Appeals for the Seventh Circuit · 1976
  5. Squirtco, Cross-Appellee v. The Seven-Up Company, a Missouri Corporation and Seven-Up U.S.A., Inc., a Missouri Corporation, Cross-AppellantsCourt of Appeals for the Eighth Circuit · 1980

23 more not listed; retrieve them via the Exa API.

3Cited by56 opinions

  1. Bristol-Myers Squibb Company, Cross-Appellant v. mcneil-p.p.c., Inc., Cross-AppelleeCourt of Appeals for the Second Circuit · 1992
  2. Star Industries, Inc. v. Bacardi & Company Limited, Bacardi U.S.A., and Anheuser-Busch, Inc.Court of Appeals for the Second Circuit · 2005
  3. Genesee Brewing Company, Inc., D/B/A Highfalls Brewing Company v. Stroh Brewing Company, D/B/A Northern Plains Brewing CompanyCourt of Appeals for the Second Circuit · 1997
  4. A.J. Canfield Company, a Corporation v. Honickman, Harold, an Individual and Concord Beverage Company, a CorporationCourt of Appeals for the Third Circuit · 1986
  5. Welding Services, Inc. v. FormanCourt of Appeals for the Eleventh Circuit · 2007

51 more not listed; retrieve them via the Exa API.

Showing a preview — retrieve the full document via the Exa API.

Powered by the Exa API