Louisville Bear Safety Service, Inc. v. South Central Bell Telephone Co.

GANT, Judge.

Appellant, Louisville Bear Safety Service, Inc. (Bear Safety), brought suit for alleged breach of contract and negligence against appellee, South Central Bell Telephone Company (South Central Bell), for a mistake in Bear Safety’s advertisement appearing in the Yellow Pages of the 1973 telephone directory. The advertisement consisted of a standard listing of name, address and phone number, all of which were cor rect, ⅛ “ancho, the disi Safety’s the anch 461, the referred to as an :ts the reader to Although Bear ed on Page 462, it was on Page e listing itself.

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