Martin v. Living Essentials, LLC

*1044MEMORANDUM OPINION AND ORDER

John J. Tharp, Jr., United States District Judge

Oscar Wilde once observed: “It is a curious fact that people are never so trivial as when they take themselves seriously.” Case in point: Plaintiff Johannes T. (“Ted”) Martin claims invasion of privacy and false advertising based on a television commercial in which an actor plugging an energy drink claims to have accomplished a series of seemingly impossible feats, all within the five-hour boost of energy the product purports to provide. These include mastering origami “while beating the record for Hacky Sack.” Am.…