Motion Picture Advertising Service v. Modica

Defendant Ben Módica is the owner of a small grocery store in New Orleans. Finding business unprofitable, he left the store in charge of his wife and betook himself to an agricultural section of the country in an effort to augment the family income. He was gone for four months, during which time a representative of plaintiff corporation, which corporation is engaged in the business of selling advertising which appears on motion picture theatre screens, called on defendant’s wife, -who was in charge of the store, and prevailed upon her to sign a contract for the appearance, on the screen of a…