Procter & Gamble Co. v. Ultreo, Inc.
District Court, S.D. New York
1Opinion of the Court
MEMORANDUM AND ORDER
RICHARD J. SULLIVAN, District Judge:
Plaintiff The Procter and Gamble Company (“P & G”), the manufacturer of Oral B toothbrushes and dental care products, brings this action against defendant Ul-treo, Inc. (“Ultreo”), creator and manufacturer of the Ultreo toothbrush. P & G contends that Ultreo has made false and misleading advertising claims with respect to the ultrasound component of the Ultreo toothbrush. Specifically, P & G alleges (1) false advertising in violation of section 43(a) of the Lanham Act, 15 U.S.C. § 1125(a)(1)(B); (2) deceptive trade practices in violation…
2Cases cited46 opinions
- Addington v. TexasSupreme Court of the United States · 1979
- Precision Instrument Manufacturing Co. v. Automotive Maintenance MacHinery Co.Supreme Court of the United States · 1945
- Tom Doherty Associates, Inc. D/B/A Tor Books v. Saban Entertainment, Inc. And Saban International N.V.Court of Appeals for the Second Circuit · 1995
- Keystone Driller Co. v. General Excavator Co.Supreme Court of the United States · 1933
- Thornburgh v. American College of Obstetricians and GynecologistsSupreme Court of the United States · 1986
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- Merck Eprova AG v. Brookstone Pharmaceuticals, LLCDistrict Court, S.D. New York · 2013
- Asa v. Pictometry International Corp.District Court, W.D. New York · 2010
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