Legal Opinion

Procter & Gamble Co. v. Ultreo, Inc.

District Court, S.D. New York

Decided August 28, 2008No. 07 Civ. 8379 (RJS)PublishedCited by 31 opinions

1Opinion of the Court

MEMORANDUM AND ORDER

RICHARD J. SULLIVAN, District Judge:

Plaintiff The Procter and Gamble Company (“P & G”), the manufacturer of Oral B toothbrushes and dental care products, brings this action against defendant Ul-treo, Inc. (“Ultreo”), creator and manufacturer of the Ultreo toothbrush. P & G contends that Ultreo has made false and misleading advertising claims with respect to the ultrasound component of the Ultreo toothbrush. Specifically, P & G alleges (1) false advertising in violation of section 43(a) of the Lanham Act, 15 U.S.C. § 1125(a)(1)(B); (2) deceptive trade practices in violation…

2Cases cited46 opinions

  1. Addington v. TexasSupreme Court of the United States · 1979
  2. Precision Instrument Manufacturing Co. v. Automotive Maintenance MacHinery Co.Supreme Court of the United States · 1945
  3. Tom Doherty Associates, Inc. D/B/A Tor Books v. Saban Entertainment, Inc. And Saban International N.V.Court of Appeals for the Second Circuit · 1995
  4. Keystone Driller Co. v. General Excavator Co.Supreme Court of the United States · 1933
  5. Thornburgh v. American College of Obstetricians and GynecologistsSupreme Court of the United States · 1986

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3Cited by31 opinions

  1. Apple, Inc. v. Samsung Electronics Co., Ltd.Court of Appeals for the Federal Circuit · 2012
  2. Coty Inc. v. Excell Brands, LLCDistrict Court, S.D. New York · 2017
  3. CJ PRODUCTS LLC v. Snuggly Plushez LLCDistrict Court, E.D. New York · 2011
  4. Merck Eprova AG v. Brookstone Pharmaceuticals, LLCDistrict Court, S.D. New York · 2013
  5. Asa v. Pictometry International Corp.District Court, W.D. New York · 2010

26 more not listed; retrieve them via the Exa API.

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