Sparknet Communications, L.P. v. Bonneville International Corp.

MEMORANDUM OPINION AND ORDER

DENLOW, United States Magistrate Judge.

The music radio industry is highly competitive and radio stations seek to differentiate themselves in a variety of ways. This case involves a claim for trademark infringement and related state law claims in which the Plaintiffs claim that their “PLAYING WHAT WE WANT®” trademark has been infringed by the Defendant. The Defendant denies that there is a likelihood of confusion in their use of the “70’s, 80’s ... WHATEVER WE WANT!”, “70’s, 80’s ... WHATEVER WE FEEL LIKE!” and “TODAY’S NEW MUSIC ... and WHATEVER WE WANT” slogans,…