Southwestern Bell Telephone Co. v. Vollmer

OPINION

KENNEDY, Justice.

Southwestern Bell Telephone Company (“Telco”) and Debbie Asher, a Telco representative, appeal from a judgment entered upon a jury verdict awarding Joe Vollmer, individually and d/b/a Vollmer Air Conditioning, damages for violation of the Texas Deceptive Trade Practices Act (against Tel-co) and for negligence (against Asher). Alleging damage from the failure to list his new business trade name in both the alphabetical white pages and the classified yellow pages, Vollmer sued Telco, Asher, Southwestern Bell Publications, Inc., Southwestern Bell Media, Inc., Southwestern…