Lavie v. Procter & Gamble Co.
California Court of Appeal
[Opinion certified for partial publication.*]
1Opinion of the Court
Opinion
KLINE, P. J.
Introduction
This appeal arises out of appellant’s challenge to allegedly deceptive television commercials supporting the launch of Aleve, a nonprescription pain relief product developed, manufactured and marketed by respondents. Plaintiff-appellant Zion Lavie appeals from the judgment against him and in favor of defendants-respondents Procter & Gamble Co. (Procter & Gamble), *500Syntex Health Products, Inc. (Syntex), Procter-Syntex Health Products Company (Procter-Syntex), and others,1 following a court trial upon appellant’s action challenging television advertising supporting…
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- Quelimane Co. v. Stewart Title Guaranty Co.California Supreme Court · 1998
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