Exa + MarketBetter
Turn open-web signals into booked meetings.
Overview
MarketBetter is an AI marketing platform for B2B GTM teams. Other tools tell you who visited your site or what a company is doing. MarketBetter tells your sales team who to reach out to and exactly what to say. Exa is the engine that makes that possible — it gives our agents real-time access to the open web, so every outreach is grounded in something that happened today, not a 90-day-old intent score.
What the integration powers inside MarketBetter:
- Buying signals from the open web — funding rounds, exec hires, product launches, expansion announcements, vendor swaps. Exa finds them, MarketBetter routes them to the right rep with a ready-to-send email.
- Competitive intelligence on every prospect — what their stack looks like, what their competitors just shipped, what they're hiring for. Pulled at the moment of outreach, not last quarter.
- Brand and category monitoring — every mention of your company, your competitors, and your category, fed into the same workflow that decides who to email next.
- Account-level research at SDR speed — the prep an AE used to do for an hour, done in seconds, written into the email itself.
Why it matters
Most outbound tools generate text. MarketBetter generates the right next move. Exa is what makes the move accurate.
