“We use Exa for essentially all parts of our research—gathering sources, documenting, creating notes, and building briefs.”
WebFX uses Exa to ground live LLM chats, power internal agents, and accelerate competitive/content research, turning manual, multi-step digging into relevant enriched output.
About WebFX
Full-service revenue marketing company
WebFX is a full-service revenue marketing company. Their teams ship campaigns across all facets of revenue marketing, including SEO, content, and paid programs where speed, coverage of the long-tail web, and immediate relevant context drives results.
The Challenge
Variety, Quality, Relevancy at Scale
Traditional sources to support SEO and content marketing miss niche sources and typically require repeated cycles of manual search. Coverage is not enough for marketing though, information provided must be highly relevant to the customer use case for it to convert succesfully across sales and marketing campaigns.
Maintaining variety, quality and relevancy is neccesary for any individual task at WebFX, but to drive value across the business this must be done at scale. WebFX was looking for a search provider that could capture these 4 buckets effectively.
The Solution
Automated market intelligence with Search and Websets
WebFX implemented Exa's Search and Websets APIs to automate their market research and business intelligence workflows.
Content & competitor research
Build content briefs, audit competitor pages, and surface topic gaps before campaigns go liveLive chat grounding
Enrich internal LLM chats with real-time web facts to reduce hallucinations and speed answersMarketing agents
Feed agents that handle recurring research tasks (e.g. competitive sweeps before launches)Sales enrichment
Pull company context for reps and strategistsNext steps with Exa
Driving LLM SEO
Relevancy and quality have driven WebFX to increase speed and conversion in each step of their customer deliverables, ultimately helping hundreds of teams exceed their sales and marketing goals. Exa's ability to add both time and value across their workflows, allows WebFX to drive delight across the user experience.
Next, the team is tackling the current frontier of marketing - LLM SEO. Web search is a crucial part of driving the necessary context to make recommendations to models that drive distribution. Exa is looking forward to partnering with WebFX across their AI-driven solutions here.
"How to show up in ChatGPT and AI overviews is a frequent client question; Exa underpins the background research that informs those recommendations."— Christopher Varner, WebFX
Integrate Exa APIs
Search API
Returns results and their contents
Answer API
Get an LLM answer to a question.