“Exa is necessary for agents on HubSpot to supplement internal data with high quality, real-time people and company search. We found that other alternatives were slower, more expensive, and did not have comprehensive enrichment coverage.”
About HubSpot
HubSpot uses Exa to connect Breeze Assistant and Agents to live web intelligence across CRM workflows
HubSpot is an industry leading customer resource management platform, fueling growth for over 299,000 customers across 135 countries. A long trusted brand has now evolved into an AI-native command center that powers expansion across the funnel.
CRMs are internally rich but externally blind to real-time market shifts, and agents are only as good as the information they're given. HubSpot needed to sync its agents to the living web, empowering its customers to drive pipeline with fresh intelligence.
Whether it be a funding round, a leadership overhaul, or the unveiling of a new product, high-fidelity web signals often are the difference between closed lost and closed won.
"Exa was better than the native model search experience for us."— Prakash Balasubramanian, HubSpot
Why Exa won
People and company search
HubSpot evaluated every option on the market, seeking a provider that could be trusted to serve as the information retrieval layer within their agents. Previously, the Breeze suite depended on a native model search experience.
People and company search
HubSpot needed its agents to reliably identify and reason over company and people data. Exa has aggregated a deep index of hundreds of millions of companies and an even larger corpus of people profiles. The challenge lies not just in scale alone but in retrieval quality at that scale.Latency and quality in agentic flows
Multi-step workflows, like those HubSpot's agents conduct, are vulnerable to bottlenecks. If one node within the flow falters, it pollutes downstream outcomes. HubSpot needed a search provider that could offer high quality at low latency.Monitoring
HubSpot works with Exa's Monitors API, which detects meaningful change events across the public web. With this API, HubSpot agents can track companies and trigger workflows when web signals change.Integrate Exa APIs
Search API
Returns results and their contents
Answer API
Get an LLM answer to a question.