WebFX uses Exa to ground live LLM chats, power internal agents, and accelerate competitive/content research, turning manual, multi-step digging into relevant enriched output.
"We use Exa for essentially all parts of our research—gathering sources, documenting, creating notes, and building briefs."— Christopher Varner, WebFX
About WebFX
Full-service revenue marketing company
WebFX is a full-service revenue marketing company. Their teams ship campaigns across all facets of revenue marketing, including SEO, content, and paid programs where speed, coverage of the long-tail web, and immediate relevant context drives results.
The Challenge
Variety, Quality, Relevancy at Scale
Traditional sources to support SEO and content marketing miss niche sources and typically require repeated cycles of manual search. Coverage is not enough for marketing though, information provided must be highly relevant to the customer use case for it to convert succesfully across sales and marketing campaigns.
Maintaining variety, quality and relevancy is neccesary for any individual task at WebFX, but to drive value across the business this must be done at scale. WebFX was looking for a search provider that could capture these 4 buckets effectively.
The Solution
Automated market intelligence with Search and Websets
WebFX implemented Exa's Search and Websets APIs to automate their market research and business intelligence workflows.
Content & competitor research
Build content briefs, audit competitor pages, and surface topic gaps before campaigns go live
Live chat grounding
Enrich internal LLM chats with real-time web facts to reduce hallucinations and speed answers
Marketing agents
Feed agents that handle recurring research tasks (e.g. competitive sweeps before launches)
Sales enrichment
Pull company context for reps and strategists
Implementation
Integrating Exa's Search and Websets APIs
Qualities:
- Neural search
- Keyword-based search
- Relevant results
Name | URL |  |  |  |
|---|---|---|---|---|
| withpika.com | Match | Match | Match | |
| productboard.com | Match | Match | Match | |
| ai.autify.com | Match | Match | Match | |
| blinq.io | Match | Match | Match | |
| ox.security | Match | Match | Match | |
| fernhq.com | Match | Match | Match | |
| manifestcyber.com | Match | Match | Match | |
| altscore.ai | Match | Match | Match | |
| kosli.com | Match | Match | Match | |
| antithesis.com | Match | Match | Match | |
| swarmia.com | Match | Match | Match | |
| diffblue.com | Match | Match | Match |
Qualities:
- Continuous monitoring
- Real-time updates
- Semantic matching
Integrate Exa Search
Integrate Exa Websets
Key benefits of using Exa's APIs include:
Coverage across niche verticals
Finds sources and competitors generic vendors miss
Structured, LLM-ready results
Clean metadata slots straight into briefs, chats, and agent workflows
Low-latency API
Exa has the fastest search API in the world with latency <450 ms
Less maintenance
Replaces ad-hoc scraping with a dependable search API
Next steps with Exa
Driving LLM SEO
Relevancy and quality have driven WebFX to increase speed and conversion in each step of their customer deliverables, ultimately helping hundreds of teams exceed their sales and marketing goals. Exa's ability to add both time and value across their workflows, allows WebFX to drive delight across the user experience.
Next, the team is tackling the current frontier of marketing - LLM SEO. Web search is a crucial part of driving the necessary context to make recommendations to models that drive distribution. Exa is looking forward to partnering with WebFX across their AI-driven solutions here.
"How to show up in ChatGPT and AI overviews is a frequent client question; Exa underpins the background research that informs those recommendations."— Christopher Varner, WebFX