Publication

An Experimental Investigation of the Effects of Retargeted Advertising: The Role of Frequency and Timing

Jan 1, 2016 · 3 authors · 3 topics

Authors

Navdeep S. SahniSridhar NarayananKirthi Kalyanam

Topics

Consumer Market Behavior and PricingMedia Influence and PoliticsAuction Theory and Applications

About

PublishedJan 1, 2016
TypePreprint
Citations17
References25

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