Psychological Distance and the Discrepancy Between Recommendations and Actions

Action hypocrisy is the tendency to recommend behavior for others that one would personally be unwilling to undertake. Six studies examine the relationship between action hypocrisy and psychological distance. Studies 1a and 1b and 2 demonstrate action hypocrisy in three populations and in 2 different contexts. Studies 3 to 5 support a psychological distance explanation for action hypocrisy: people are more likely to choose action for themselves in the future versus the present (Study 3), for someone at a distant location versus a nearby location (Study 4), and for someone who appears to be distant versus close in a photograph (Study 5).