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Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta

Nils Wernerfelt, Anna E. Tuchman, Bradley T. Shapiro, Robert Moakler

National Bureau of Economic ResearchAug 1, 2024
Abstract

Wernerfelt and Moakler were employees of Meta when this research was conducted and the latter owns stock in the

1Authors

AuthorAffiliationh-indexCitations
Nils WernerfeltNorthwestern University141,627
Anna E. TuchmanNorthwestern University12880
Bradley T. ShapiroNational Bureau of Economic Research14929
Robert MoaklerNational Bureau of Economic Research7229

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