449: Why Gym Ads Optimize for Leads (Not Members)

So ad agencies are going to hate me because of this video, but I don't make this channel for them. I make it for you, the gym and fitness studio owners. And what I'm going to show you and what I'm going to give you is something that you should be showing them and giving them so they can run your ads in a very specific way so that you actually get better results. And over time, your results get even better. So let me go ahead and show you exactly what I mean, and then I'll give you a gift. All right, so now we are here ready to draw some stuff out and I'm gonna demand something of you and it's that you demand that your agency do what I'm about to tell you to do. Now, what I will share with you is a lot of agencies might even tell you, oh, that's not necessary or we shouldn't do it. They're lying either A, they don't know how to do it or B, they don't wanna do it because it takes them out of their system, but I don't care. I wanna get you the best results possible And so you demand this of them. And if they say they can't or they won't, you let me know and I will refer you to one or two agencies that will do this, that we know all of our gyms are using and getting great results from. By the way, if you ever want that, you can just message us at gsdgyms. I have no problem referring you to agencies that seem to be getting great results for people. But if you already got one, you're already working with one, they've already got some of your stuff and you just want to demand that they get certain things in place for you, this is one of them, okay? What we're going to be talking about today specifically is properly setting up what's called CAPI. Now, CAPI stands for Conversion API. And really all it means is we're going to be integrating your CRM. We use high level. A lot of our gyms use go high level. You may use it or you may use something else. with your meta ads so that they can talk to each other at a way that is more advanced than what most agencies do. And it costs you money by not doing it right. So Cappy is what we're going to be using. You can even talk to him about it. Now, again, as a reminder, I'm going to be including this in something. In fact, if you look at the description below, there's going to be a link and that link is a gift to you. And it'll give you like everything you need as a checklist of like, these are the things that I need. This is how the setup needs to be. And you can give this to your agency and just say like, just do it this way. Please just do it this way. And if they say no, or they won't, or they can't, then again, let me know. I'll refer you to a few people that do really good work. So what are we wanting to ultimately accomplish here? What we're ultimately wanting to accomplish is where does success come from? Like real success. And then if we can optimize for success, we're going to do a lot better than if we optimize for what few things could lead to success. I'll show you what I mean. So there's obviously different steps that a prospect would go through in their journey. Number one, the first step is they become a lead, right? That's where it all begins. And then from there, the next thing that would