448: Why Gym Ads Fail (It's Not Your Ad Agency)

Watch this. Look, I have no idea how to play the drums. In fact, if I was in a band, you got the greatest singer in the world, you got the greatest guitar player in the world, bass, it doesn't matter. I'm gonna ruin it. Every one of the audience is gonna start like leaving because I would be the weakest link and you're only as strong as your weakest link. So today I'm actually gonna show you how the weakest link is actually preventing you from being more successful in your gym. It's probably causing you to not get as many leads as you want or as many quality leads or convert as many leads. ultimately what we want to do is increase revenue, get more members, grow our studio, and help more people. But if you have a weak link, it's going to prevent your potential from ever being reached. And some of you guys may not only have a weak link, some of you may have several weak links, and some of you may have some pretty big ones or at least one giant one. And I'm going to help you identify where the weak links could live, how you can identify what they are in the first place, and the impact that it could be having. And if you don't fix it, unfortunately, you're never really going to get to your max potentials. So let's get out of here because I'm not useful with the drum set, but I am useful with some markers and some paper. Now that you've got me away from the drums, which I shouldn't be anywhere near, let's dive into what really matters and what can truly ruin, what could be a really great thing when it comes to paid ads. And by the way, the stuff I'm talking about, it's not just related to paid ads, it's any traffic source, whether it's organic, strategic partnerships, events, whatever, these are all different things that can hurt But with paid ads, we're paid a lot of money for it. And it's usually the one that a lot of people go to right away. And it could be responsible for the most consistent flow of traffic. So we're going to really talk about that. Just know it applies everywhere. So I just did a workshop and it was called the Fire Your Ad Agency Workshop. And in there, the example that I actually gave was not the drummer. I actually gave an example of like a quarterback. You can take a really great quarterback, let's say Tom Brady, but if he throws a ball and it bounces off the wide receiver's chest, the wide receiver cannot catch a ball, it's going to hurt Brady's numbers and Brady's going to look like a very tradable quarterback. If he's got people that are supposed to defend him, And they don't defend him. Well, guess what? He's going to get sacked and Brady looks like a pretty bad quarterback. And so we want to make sure that we're doing things to really maximize what this quarterback can truly be. Now, I've even seen some people that are so great at the sales process that They can make not so great marketing actually look really good. An example in the quarterback world, you take some wide receivers and they're just so athletic, so incredible that they can go ahead and catch a ball that was really a bad pass and they'll make it, they'll make that catch. So they make the quarterback look even better. What we're going to talk about is