456: Gym Membership Pricing: The Mistake That Keeps Studios Under $10K a Month

Whoever leads the call will win the sale. You're gonna change the world with pricing. Stop selling yourself so much. This isn't conning people. They have the ability to say no. All right, so you wanna grow your gym, you wanna grow your fitness studio, today is probably the best video for you to be watching or podcast if you're listening because we're gonna go all the way from the bottom. Everything that we could think about that it takes to grow a fitness studio all the way from, I don't care if you're doing 5,000 or 10,000 a month, all the way to well over $100,000 a month. And yes, I can say that with confidence because we've done it over and over and over again with more studios than probably anybody else on the planet. And now we're going to do it as we're here in Omaha, Nebraska, because I was paid to speak at an event like five, six minutes away from here. And while we were in town, we saw this one studio called Bounce and we got Amy here. What's up, Amy?

Hey. What's up?

I reached out to Amy. And so you just opened what, like a year, year and a half, something

like that?

March 2025. March 2025. Right now it's September 2026. So it's been a little bit now, but still very young. And she's got a lot of things that are working really well. But there's a lot of work to be done as we were talking. And the truth is, Amy and her team, they predominantly come from a background of like actually teaching. You were a teacher before this, right? Or coach, instructor?

Yes.

Yeah. And the difference, and we were talking a little bit about this off camera, is this industry is full of really, really passionate people about the thing that they're doing, but they're not necessarily so passionate about the business stuff. But the question is why? well because i don't know it i don't understand it well enough and once you start really knowing it at a really cool level you get to fall in love with it it's kind of like the kid that you put him out he's six years old seven years old in soccer and the ball comes by him and he kicks it and it accidentally goes in the goal he didn't even mean to do anything and all of a sudden everyone's cheering everyone's amazing and uh parents have a really difficult time getting him off the soccer field because he doesn't want to get off On the other hand, if he goes to kick and he trips and falls and everyone laughs, he can't wait to get off and he just says, I hate soccer, I don't like soccer. I think we tend to not like the things we're just not good at. And we tend to really like doing the things that we seem to just keep winning in every time we touch it. And so the goal is to make Amy today really love the business side of the business more than she likely already does because everything's just going to work significantly better. Sound good?

Yes.

Tee that up well?

Heck yeah. All right, so

let's come over here, Morgan, because we're going to look at this pad. So how many active members do you have?

We have 120.

Okay, 120 members. And what is your average monthly revenue?

Average monthly revenue is $9,768.

$9,768. How much of that comes from ClassPass? How much of that comes from

memberships? So from memberships, it's about $5,848.

5,000