Which Social Media Platforms Should Everyone Focus On Gary Vee ~ Chris Williamson
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reforms over the next three to five years that you're the most bullish and bearish on?
I can't answer that question because it's not how my brain thinks. Let me explain what I mean. Day trading attention is don't romanticize about yesterday. Instagram. And don't try to get too excited about tomorrow. Elon posts yesterday, Vine, question mark, right? So Vine's coming. Don't overthink today. I don't know what's going to be there in three to five years. I definitely wouldn't, like, the reason I'm good at my game is when it happens, I'm all in. So I can only speak about today. And anybody worried about three to five, and people ask me all the time, what's next? Three to five years, I don't know. I know that Meta and Google are not going to disappear. So I continue to think they'll innovate or M&A and be in the game as macro companies. But YouTube Shorts was not in the cards for me three years ago, right? But then TikTok's pressure made them go there. I think Vine is going to be massively interesting to watch when they reboot. Is that
coming
back? 100%. Elon's too smart to not do it.
Does Twitter own Vine?
Yes.
Right, okay. And that was part of the deal?
Yes, once, you know, but they shut it down, but it's still there. Right. And they own the IP. Yeah. And, you know, I mean, Vine is the absolute seed of this generation. Short form videos started on Vine. It was a profound thing when it hit. I remember looking at it day one. I was like, ooh, this is different, different. And it just completely captured youth culture at that time. And I was very serious about it. As a matter of fact, I launched, you can Google this right now, everyone listening. I launched
Vine.
probably, I mean, the article said it,
like the first
influencer agency called Grape Story with Jerome Jarre, one of the first celebrities on Vine. And we signed Logan Paul, Rudy Monk, who's like all of these characters, Brittany Furlong, like we were talking to all of them. So to answer your question directly and not get too scattered here, I don't know what three to five years is gonna bring. I know that for everyone who's listening, The answer is more and yes and and. Meaning my argument with everyone here today is every minute that you don't spend on gathering more attention is a minute that you're potentially declining on your long-term opportunity. There's times to cash in on your attention. There's times to do other things. But I feel like a lot of people will go, you know, we talked earlier about regret. The only things I regret as a businessman is not going harder on my thumb on the scale every time where I knew the attention was. I should have made more TikTok videos six years ago. I should have done more Google ads in 2001. I should have sent more emails in 96. I should have done more tweets in 2007. And so whether it's, you know, we haven't talked about live streaming. I mean, there's so much going on with Twitch and all these live streaming platforms. TikTok live is very important. Look, we don't, three to five years. What if fucking TikTok gets banned by America in seven months? Where does all that attention go? Right? I mean, to me, that's a huge opportunity for Vine. If I'm Elon, I'm
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Which Social Media Platforms Should Everyone Focus On Gary Vee ~ Chris Williamson