The tooth fairy just got reimagined for the tech-savvy generation; also, Lemon Slice nabs $10.5M from YC and Matrix to build out its digital avatar tech

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Move over Santa Claus, now there is another magical character for kids to track, the Tooth Fairy. After making a personalized Tooth Fairy video for his nephew, Oliver Funnelle noticed a gap. While there are plenty of Santa trackers, nothing similar existed for the Tooth Fairy. Recognizing that generation alpha is growing up with interactive online experiences at their fingertips, he set out to create a new kind of adventure that families everywhere could enjoy. Tooth Fairy Tracker features Kiki the Tooth Fairy as its central character. When a child loses a tooth, parents can visit the website and enter their email to receive notifications as Kiki begins her mission. Throughout the evening, children receive a series of video updates showing Kiki preparing for her journey, departing from headquarters and traveling to collect the tooth. Now, these updates may include flight speed information, vlog style check-ins, and cute selfies. The experience is hosted entirely on the site, with countdowns to each new video, making it feel like an exciting day long event that builds anticipation for bedtime. Plus, Funnelle believes the evening updates help motivate children to brush their teeth and prepare for sleep. Then the final update takes place in the morning when the child is congratulated and can check their special gift under their pillow. Launched back in October, the website is gearing up to launch a redesign soon. Funnelle explains that while the core experience will remain unchanged, the site will feature a more playful design and a few added details to make it more immersive for kids. Looking ahead to next year, Funnelle is preparing to launch a revamped version of the tracker featuring even more personalization. Kiki will say each child's name, mention their hobbies, and include their photo in every video. Kids will also receive custom certificates for each lost tooth. Another upcoming feature entails oral care videos where Kiki teaches children