Honeyjar offers AI tools to improve PR and comms at every company; plus, WindBorne wins a hefty US Air Force contract

[upbeat music] This is TechCrunch. This episode is brought to you by Framer. You know what's absolutely terrifying? A bad website, or worse, one that doesn't work. Avoid that nightmare and use Framer. Framer is the AI website builder that helps creators, teams, and businesses ship production-ready sites faster than ever while getting every detail right. Prompt, inspect, edit, and publish in one place at a whole new pace. So I was new to this whole website building thing, but Framer helped me get set up and running incredibly fast. You know, for instance, I wanted to add a blog to my website. It was super easy. Starting with a basic blog page template, I added some breakpoints and then jumped into customizing my layout, adding my own special touches with Framer's intuitive tools, and bam, I was ready to start letting my thoughts flow. See why thousands are trusting Framer to help build their websites. Learn how you can get more out of your site from a Framer specialist, or get started building for free today at framer.com/tcstartups for 30% off a Framer Pro annual plan. That's framer.com/tcstartups. Rules and restrictions may apply. Journalists, entrepreneurs, and even some public relations professionals will tell you that the PR process is broken, but could AI actually make things better? Honeyjar, which will be attending this week's TechCrunch Disrupt as part of the Startup Battlefield 200, wants to use AI to make the expertise and judgment of the best PR pros available to everyone, including founders who have no idea where to start. The startup's founders, CEO Michele Masich and CCO Nadia Jamshidi, certainly fit the bill when it comes to PR expertise. They've both spent decades in the field doing in-house communications and working at agencies. Masich recently served as senior vice president of marketing and communications for Ev Williams' venture firm Obvious Venture. There was a question that she kept asking herself: Is there a way to scale the senior level expertise into AI in a way that actually helps users do the work of comms in the proactive and skilled way that we do? Honeyjar is her answer to that question. It automates processes like writing announcements, finding the best journalists to pitch, and identifying the most promising speaking opportunities. But Jamshidi says that Honeyjar's vision goes beyond getting press coverage and beyond specific AI tools. Honeyjar can find reporters, build media lists, scan news and social, track coverage, and surface opportunities. Those capabilities are important, but they are just one piece of what we're building. The bigger idea is bringing the whole communications workflow together: signals, context, strategy, judgment, timing, and execution. And it's not just for founders. Masich said that she's come to realize there are millions and millions of unassigned communicators responsible for the work of comms. They don't have the title of comms, but they are marketers, investors, authors, creators, school superintendents, sports team leaders. It's incredibly horizontal, she said. This need to nail strategic communications, it's always passed around, but the problems are very often not solved.