From Scientist to Business Owner: Rewiring Your Mindset to Build a Purpose-Driven Brand with Maria Azzurra Missinato

Hey, Mark.

Hey, Katie.

Hey, you want to do a podcast? Yeah. Sweet. Okay. Welcome to the Unforget Yourself Show, where we use the power of woo and the proof of science to help you identify your blind spots, get over your own bullshit, so that you can do the fucking thing you actually want to do.

Absolutely. I'm Mark.

And I'm Katie.

And we're the founders of Unforget Yourself and the creators of the Unforget Yourself system. Look, being a business owner is tough with vulnerability and with humor. We'll be sharing with you the real stories behind the success of those brave and crazy enough to start their own business and to show you that you're not alone.

You're not. Well, from the accidental entrepreneur to the laser-focused CEO... We have honest conversations about how they got to where they are today. We talk about the challenges that they faced and what they're currently dealing with in real time on the roller coaster journey. Along the way, we want to show you that it's you. You are the most important asset in your business.

Yeah, you are. So let's cut the bullshit and start the show.

Enjoy.

Okay, hello everyone and welcome to the show. Now, just a quick interruption to a normally scheduled episode. It's okay to want more paying clients. Every business owner does. And so, this is for you. Most coaches and consultants are out here doing everything. Content, social media, networking, events, outreach, all of it just to hopefully land the right clients. It costs you time, money and energy. And most of it doesn't work as well as you want it to. Or you could record simple conversations that actually creates clients. That's exactly what the profitable podcast system is designed to do. And as a bonus, that same conversation also creates your content, makes an impact in the world, and grows your visibility, all at the same time without any extra efforts. Now, you're probably thinking podcasting sounds hard and time consuming. Well, not when we do it for you. You just show up, have great conversations just like this, and we do the rest. Your time back, your energy back, and you have a system that pays for itself with one or two new clients. So no big audience needed, no becoming a marketer or an influencer, just the right people hearing your voice, feeling your energy and thinking, I need to work with this person. So if that sounds interesting, head over to ProfitablePodcasts.com to see exactly how this would work for your business. And now, on to your scheduled podcast episode. So, today we have with us Dr. Maria Azura-Missinato, the co-founder of Mercury Legacy, a financial education and planning business that helps high-achieving professionals protect and grow their wealth while reducing market risk, fees, and taxes. Through personalized financial strategies and one-on-one guidance, Dr. Azura and her husband, Joe, help scientists, doctors, healthcare providers, and law enforcement professionals to understand how money works so they can retire early with more confidence. Now, Dr. Azura's journey from spending over 15 years as a scientist to stepping into entrepreneurship demonstrates what's possible when you're willing to completely rewire your mindset,