The hidden operational breakdowns that quietly limit business growth — and how to fix them before burnout happens with Desi Bolin

[upbeat music] Hey, Mark.

Hey, Katie.

Hey, you wanna do a podcast?

Yeah.

Sweet, okay. [laughs] Welcome to the Unforget Yourself Show, where we use the power of woo and the proof of science to help you identify your blind spots, get over your own bullshit-

[gasps]

[laughs] ... so that you can do the fucking thing you actually want to do.

Absolutely. I'm Mark.

And I'm Katie.

And we're the founders of Unforget Yourself, and the creators of the Unforget Yourself system. Look, being a business owner is tough.

Yeah.

With vulnerability and with humor-

Mm-hmm

... we'll be sharing with you the real stories behind the success of those brave and crazy enough to start their own business, and to show you that you're not alone.

You're not. Well, from the accidental entrepreneur to the laser-focused CEO, we have honest conversations about how they got to where they are today. We talk about the challenges that they faced, and what they're currently dealing with in real time on their roller coaster journey. Along the way, we want to show you that it's, it's you. You are the most important asset in your business.

Yeah, you are. So let's cut the bullshit and start the show.

Enjoy.

Okay. Hello, everyone, and welcome to the show. Now, just a quick interruption to your normally scheduled episode. It's okay to want more paying clients. Every business owner does, and this is for you. So, coaches, consultants out there, you're doing everything, content, social media, networking, events, outreach, all of it, just to hopefully land the right clients. It costs you time, money, and energy, and most of it doesn't work as well as you want it to. Or you could record simple conversations that actually creates clients. That's exactly what we do with the profitable podcast system. And as a bonus, the same conversations creates your content, makes an impact in the world, and grows your visibility, all at the same time without the extra effort. Now, you're probably thinking podcasting sounds hard and time-consuming. Well, not when we do it for you. You just show up, have great conversations, exactly like this one, and we do the rest. Your time back, your energy back, and you'll have a system that pays for itself with one new client. So, no big audience needed, no becoming a marketer or an influencer, just the right people hearing your voice, feeling your energy, and thinking, "I need to work with this person." So, if you want, reach out to me and we'll have a chat. You can email mark@unforgetyourself.com. That's mark@unforgetyourself.com, and we'll see how this can fit inside your business. And now, onto your scheduled podcast episode. So, today we have with us Desi Bolin, the founder of Virtually Sourced, Catalyst Conversations, and Catalyst Collective, who helps entrepreneurs, coaches, speakers, and growing businesses build the systems, strategy, and operational infrastructure needed to scale sustainably. Through operations consulting, automations, visibility strategy, events production, and back-end system support, Desi helps visionary founders move from overwhelm and inconsistency to clarity, structure, and sustainable growth. Now, Desi's journey through burnout, reinvention, and rebuilding