The Hidden Pressure Behind Business Financing Decisions with Robert Misheloff

[funky music] Hey, Mark.

Hey, Katie.

Hey, you wanna do a podcast?

Yeah.

Sweet. Okay. [laughs] Welcome to the Unforget Yourself Show, where we use the power of woo and the proof of science to help you identify your blind spots, get over your own bullshit-

[gasps]

[laughs] ... so that you can do the fucking thing you actually want to do.

Absolutely. I'm Mark.

And I'm Katie.

And we're the founders of Unforget Yourself and the creators of the Unforget Yourself system. Look, being a business owner is tough.

Yeah.

With vulnerability and with humor-

Mm-hmm

... we'll be sharing with you the real stories behind the success of those brave and crazy enough to start their own business and to show you that you're not alone.

You're not. Well, from the accidental entrepreneur to the laser-focused CEO, we have honest conversations about how they got to where they are today. We talk about the challenges that they faced and what they're currently dealing with in real time on their rollercoaster journey. Along the way, we want to show you that it's, it's you. You are the most important asset in your business.

Yeah, you are. So let's cut the bullshit and start the show.

Enjoy.

Okay. Hello, everyone, and welcome to the show. Now, just a quick interruption to your normally scheduled episode. It's okay to want more paying clients. Every business owner does, and so this is for you. Most coaches and consultants and experts are out there doing everything, content, social media, networking, events, outreach, all of it just to hopefully land the right clients. It costs you time, money, and energy, and most of it doesn't work as well as you want it to. Or you could record simple conversations that actually creates clients. That's exactly what the profitable podcast system is designed to do. And as a bonus, that same conversation also creates your content, makes an impact in the world, and grows your visibility all at the same time without any extra effort. And now you're probably thinking, podcasting sounds hard and time-consuming. Well, not when we do it for you. You just show up, have great conversations exactly like this one, and we do the rest. Your time back, your energy back, and you'll have a system that pays for itself with one or two new clients. So no big audience needed, no becoming a marketer or an influencer, just the right people hearing your voice, feeling your energy, and thinking, "I need to work with this person." So if that sounds good, head over to profitablepodcasts.com to see exactly how this will work for you. And now, onto your scheduled podcast episode. So today we have with us Robert Misheloff, founder of Smarter Finance USA, a business financing advisory company that helps small business owners, contractors, fleet operators, and commercial sellers to make smarter and safer financing decisions. Through equipment and commercial vehicle financing education and advisory support, Robert helps clients compare offers, understand the true cost behind the financing deals, and avoid costly mistakes like hidden fees, misleading terms, and deposit scams. Now, Robert's journey from working closely with equipment finance brands for more than a decade to launching a