Podcast Episode

The $150B dollar business hiding in plain sight

Who’s talking

3 speakers
Shaan Puri29 min · 56%
Sam Parr23 min · 44%
Speaker 39 sec · 0%

Transcript

253 turns · 53 min
SP
Shaan Puri0:00

When I googled this family, the words came up were silent dominance, middlemen at planetary scale.

SP
Sam Parr0:08

[laughing]

SP
Shaan Puri0:09

[laughing]

Speaker 30:09

I feel like I could rule the world. I know I could be what I want to. Uh. I put my all in it like no days off. On the road less traveled, never looking back.

SP
Shaan Puri0:18

All right, Sam, I have a, uh, I have a Billy of the Week for you, an MFM classic. This is not just any Billy of the Week, this is one of the biggest Billys in America, one that I wasn't really that aware of. I think you will know more than me about this, but I would say-

SP
Sam Parr0:32

Okay

SP
Shaan Puri0:32

... most people don't.

SP
Sam Parr0:33

Wait, can I guess?

SP
Shaan Puri0:35

Let me read you... Let me tell you three things about it, then you can take a guess.

SP
Sam Parr0:38

Okay.

SP
Shaan Puri0:38

Okay? All right. It is the largest private company in America for the last forty years.

SP
Sam Parr0:45

Mm-hmm.

SP
Shaan Puri0:46

It is owned eighty-eight percent by the family and has produced more fam- more billionaires in one family than any other company ever. They do more revenue than Goldman Sachs, Nike, and Starbucks combined.

SP
Sam Parr0:59

Ooh, is it Mars or Coke?

SP
Shaan Puri1:02

You're in the right neighborhood.

SP
Sam Parr1:04

Estee Lauder?

SP
Shaan Puri1:05

[laughing] Okay, you left the neighborhood briefly.

SP
Sam Parr1:07

Okay.

SP
Shaan Puri1:07

Come back to the other neighborhood of, like-

SP
Sam Parr1:09

[laughing]

SP
Shaan Puri1:10

... sort of r- rich redneck f- families of America. It is Cargill.

SP
Sam Parr1:17

Oh, yes.

SP
Shaan Puri1:18

So the Cargill family. So I didn't really know anything about this family. Can I just tell you a little bit about their story and, and what they do? Because this is a dominant business story of all time.

SP
Sam Parr1:28

Wait. First, tell me, why did this interest you? Why'd this catch your attention?

SP
Shaan Puri1:32

Remember when you... when I was at your house and you were like, "There's this closet here, by the way, that we found. There's this extra storage room-

SP
Sam Parr1:39

This-

SP
Shaan Puri1:39

... that we didn't even know-"

SP
Sam Parr1:40

That's true.

SP
Shaan Puri1:40

"... till we lived here for two months." That's how I felt finding out that one of, uh, the most wealthy of r- families in America, and I don't know their story. That's how I felt. As the-

SP
Sam Parr1:48

Okay

SP
Shaan Puri1:48

... as the host of My First Million, I just felt like I needed to right a wrong.

SP
Sam Parr1:51

Okay, I understand.

SP
Shaan Puri1:53

And, a-and the re... By the way, how did I find it? There was a Reddit thread that was, "Tell me about billion-dollar industries that I probably don't know about." And it was like the first one was sand, and the second one was this, and the third one is this. Reinsurance. It's like, well, there's insurance companies, and then they buy insurance. That's called reinsurance. And then the reinsurance, guess what? They have reinsurance companies behind them. It's just insurance all the way down, baby. And so I was reading through this thread, and then one was Cargill, and I was like, "Oh, Cargill." So what they did, so the story is, um, back in the day, as America was, was sort of getting its feet and railroads had been, had been, uh, started to get built, farmers needed to offload their crops, their grain, um, and they needed to sell them. So they could either sell it individually, so the farm could try to sell individually to a buyer and figure out how to transport it there, or they could work with a middleman. And so Cargill became the biggest middleman on the planet for basically just initially storing grain. So they would go right next to where the railroad is. They would

Episode notes

Unsexy Business Ideas Database: https://clickhubspot.com/kpfm

Episode 844: Sam Parr ( https://x.com/theSamParr ) and Shaan Puri ( https://x.com/ShaanVP ) talk about how one of the richest families in America makes its money. 

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Show Notes:

(0:00) The Cargill family

(13:15) projects vs empires

(15:00) family meetings create family dynasties

(22:55) Jevon's paradox

(29:00) the story of Luddites

(39:19) Where's the opportunity

(49:00) the phrases we tell ourselves

(52:00) The ice king

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Links:

• The Medici effect - https://www.amazon.com/dp/1591391865 

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Check Out Sam's Stuff:

• Hampton (joinhampton.com): My community for founders. Average member does $25m/year. Many of the guests are members. Get after it...apply: http://joinhampton.com/mfm

—

Check Out Shaan's Stuff:

• Shaan's weekly email - https://www.shaanpuri.com 

• Visit https://www.somewhere.com/mfm to hire worldwide talent like Shaan and get $500 off for being an MFM listener. Hire developers, assistants, marketing pros, sales teams and more for 80% less than US equivalents.

• Mercury - Shaan uses Mercury across all of his companies. you can too: http://mercury.com/

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